Fashion that feels like you.
ModeWerk was founded in Glurns in 2015 by Franziska Gögele with one simple idea: fashion should not only look good, it should feel like you.
Today, ModeWerk can be found in Glurns, Schlanders and Lana as well as online. Our new store at Große Lauben 11 in Brixen will open in March 2027. We continue to grow, while staying close to our customers remains at the heart of everything we do.
More than off the rack.
We combine current trends with everyday favourites and timeless classics. Regular new arrivals mean there is always something new to discover. Our womenswear and menswear is selected with care: modern, versatile and easy to wear.
Personal. Honest. ModeWerk.
In our stores, we take the time to offer genuine advice and find looks that truly suit you. We want the online experience to feel just as easy and personal, backed by a team that loves fashion.
We’re glad you’re here.